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Designing for Sustainability
GO NATE Design Challenge Finalists. UX Research. Prototyping. Visual Design
How can people help in preventing wastage of food at grocery stores?
Business Case Study
A proposed design to avoid wastage of food at grocery stores through a business case model that reduces carbon footprint, motivates sustainable practices among users, creates revenue for the organization and a value proposition to the stakeholders.
Keywords
Business Case model. Revenue model, Growth Stategy. Revenue model. Primary research. Background research. Competitor research. Paper Prototyping.
Usability Tests (5 Users). Visual Design. Design System
Team members - 4
Key takeaways
During research and rapid testing of the idea revealed motivation like 'reward points' was a personal driving factor.
Users need to be able to trust the system - to which we iterated on a tracking system on deliveries to food banks.
Understanding the revenue model of competitors was challenging while addressing the profit-based revenue model
How does food wastage still exist in Grocery stores despite the constant efforts of donations towards food banks?
Competitors : Flashfood
Research
Meet Leena
Ideation
Promo Video for GO FEED app - UX Design
Growth Strategy
Storyboard
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5
StoryBoard
About Me
Usability Test
Usability Tests with 5 users resulted in certain criteria:
Users need motivation like Loyalty reward points, that can be redeemed later - similar to credit card points at registered stores.
Tracking deliveries for remote involvement.
Fact checks to help users stay ensured of safety food concerns
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Colors
Contrast Ratio
Design System
Font
Sources:
Images: https://thenounproject.com/, https://unsplash.com/, https://undraw.co/illustrations
Icons: https://thenounproject.com/
Contrast Checker: https://webaim.org/resources/contrastchecker/
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